From "Blinded" by 20 Years of Experience to 5 Warm Leads in One Weekend
Tedi is a pharmacist with 20 years in global oncology and medical education at a major biopharma company. She came into the program still working full time, with a head full of expertise and no idea how to translate it into something she could sell independently. She described feeling "blinded" by her own experience — she had so much of it she could not see what was actually valuable.
After working through the positioning exercises in the early weeks, Tedi tested her new consulting identity at an industry conference. She went in as a pharmacist. She left as a medical education consultant — and walked away with five warm connections and two discovery calls booked with decision-makers the same weekend.
When a conflict-of-interest issue with her employer threatened to close one of those doors, she did not treat it as a setback. She turned the work into a portfolio piece, validated her positioning, and kept moving.


